Disney’s Unique Marketing Approach for “Frozen”–And Why It Worked

The Advertising Outlet

Photo credit: Entertainment Weekly Photo credit: Entertainment Weekly

It’s official: Frozen won’t be thawing out anytime soon. It’s no secret that it has been smashing records and winning awards and creating a massive fan following since it was released in theaters in November, and it seems as if it hasn’t been slowing down at all since then. While a lot of its success rests on the movie itself (I’m one of those Disney fanatics who watches the movies over and over and over again, and Frozen is definitely one of my favorites), I also think the way Disney marketed the movie was part of its overall achievement.

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