Commercials are meant to convey certain emotions in :30 or less to motivate you to action. Is ‘fear’ a typical feeling you get with car commercials?

This winter, Nissan Rogue unveiled a snowy commercial featuring a band of evil snowmen wrecking havoc and where only an all-wheel drive vehicle can save the day.Except, the snowmen scare the jambalaya out of me! Okay, I wasn’t that scared, but this scene pictured is crazy! The costume design of their devilish countenances succeeded in freaking me out…until I discovered the Nissan Canada Interview with a Snowman series on their Youtube page.
I love this tactic of going behind the scenes of the commercial shoot and giving the audience a little insider action, and in this case, meeting the regular Joe snowmen. Check out the extended commercial and an interview below!

~Arielle Q.