Behind the Scenes of Target’s 2017 Grammy Commercial: It Takes Two

As if we needed another reason to love Target šŸŽÆ

Target premiered a special 3-minute commercial on 2017’sĀ Grammy night as only Target could (remember theĀ rollerskating party live commercial with Gwen Stefani during last year’s Grammys?). This year’s music video/commercial is in the spirit of Grammy collaboration and featured two of music’s rising stars,Ā Carly Rae Jepsen & Lil Yachty. Pop meets Hip Hop.

As explained on Target’s corporate page, “Carly and Yachty take over a Target store for an epic dance party, where everyday products transform into instruments, eye candy and more. As the action unfolds, we see that everything gets better when unexpected things come together.” I just love whatĀ Rick Gomez, executive viceĀ presidentĀ and chief marketing officer, of TargetĀ had to say about the spot:

Music has always been a powerful way for us to connect with our guests. This spot captures the fun of a Target run, the only place where you can stock up on groceries and find the perfect bathing suit, against the backdrop of an unexpected remake of ‘It Takes Two.’ We couldnā€™t think of a better place to share it than during the GRAMMYs, musicā€™s biggest night.

Check out the behind the scenes video below, followed by the 3-minute spot to see how Target pulled it off. The song is a Mike Will Made-It remake of the familiar 1988 Rob Base and DJ E-Z Rock hit ā€œIt Takes Two.ā€ The commercialĀ was directed by writer/producer Roman Coppola and choreographed by La La Land’s Mandy Moore.

Behind the Scenes video:

Can’t wait to see what they come up with next year!

Target’s Grammy Commercial:

~Arielle Q


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