Pop Secret Has Just Proven that Advertisers Don’t Understand Millennials

This was an interesting way to have a snack food relate to the young party culture, but I do have to say “Microrave” is a cute play on words. Popcorn and dance clubs don’t typically go hand in hand, but kernels waiting in line to join the popping party is pretty clever.

The Advertising Outlet

Pop Secret Ad
I’m not really sure where Pop Secret was going with this ad, to be honest. Their target market was apparently millennials (so being within that generation I should have understood this, right?) but that’s about all I understood. The gist of the 60-second commercial is that popcorn kernels like to party. They wait in line to get into the microwave/nightclub and then get all sweaty/buttery popping it up to weird electronic dance music. The ad itself is a bit strange, but the fact that they’re obviously trying to get the attention of young people is even stranger, because I think it definitely fell flat.

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