You create video. You create it for yourself or your brand, but also to share with the world via social media. Drempt wants to know how can you make this a success?

In a post by AdAge, “Quit Wasting Your Time and Money Trying to Produce Viral Videos,” the phenomenon of going viral is as likely as getting struck by lightning, struck by a meteor, winning the Mega Millions lottery, or finding a rare 42lb. rare rainbow trout. So, maybe you won’t go viral, but your video can still be a hit!

Social Media Today lists the “Top 10 Reasons Your Videos Aren’t Viral.” Reasons like, “your target audience is too small,” “your video don’t fill a need,” or “you don’t have cats and dancing babies.”

Check out their follow up post on “7 Video Best Practices for in the Era of Social Media.” They share practices like, “Start Strong,” “Make One Point (and No More Than Three),” and “Have a Clear Call to Action.”

PBS Off Book, a web series focusing on “the ever-changing definition of art in the hands of the next generation of artists taking creative reigns and melding art with new media”, premiered an episode on Viral Videos and the ever-changing impact these videos are making on society.

“Viral Video” is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos have forever changed media.

(as Off Book adds more web episodes, you may have to click on the Playlist link on the video to find “The Worlds of Viral Video”) You can also view on PBS

Now Drempt asks wants to know

• What are your best practices to make your video a success?
• How do you use social media to share your work?
• And what are your favorite viral videos?

Leave a comment below or share with us on Facebook or Twitter!

~Arielle